Marketing Executive(Singapore Market)

- Marketing Executive for Singapore Market
- Japanese Hospitality Company in Singapore
A membership services club with operations in Japan and in Singapore.

We are currently looking for a Marketing Executive to:
• Achieve membership targets in conjunction with sales.
• Build strategic partnerships for the Singapore market in key pillars of travel, fashion and lifestyle.
• Plan and derive sales and promotional activities.
• Delivery of the digital marketing and offline marketing Strategy by creating and implementing campaigns that will drive football to the company websites, sales conversion, increase customer retention and develop campaigns.
• Responsible for the day to day development and maintenance of all company websites, working closely with the internal team and external vendors/partners to ensure the brand message is consistent across all online platforms.
• Day to day running of all digital communications including email marketing and social media.
• Developing and managing digital marketing campaigns – responsible for executing digital communications to support Press Relations, Media and Marketing. Analyse, plan and execute all campaigns with the objectives of members’ acquisitions, customer conversions, customer purchase frequencies and behavioural patterns.
• (Facebook & Instagram) and display advertising into the overall marketing plans.
• Helps to develop integrated marketing strategies and tactical plans to meet and exceed the department’s marketing and business goals and objectives.
• Maintain, grow and develop existing members and business partners’ base.
• Formulate digital media plans, SEM strategies campaigns, Web planning, Display Advertising campaigns, Social Media, including emails and all online campaigns.
• Tracking, measure and report on the performance of all digital marketing campaigns.
• Recognize marketing opportunities by identifying consumer/member requirements.
• Provide strategy for online shopping platform on members’ site to increase spend by Singapore-based members.
• Provide necessary support to Singapore Marketing Team.
• Assist in developing and executing marketing plans and events collateral.
• Maintain & update marketing and supplier related documentations.
• Optimize website with SEM/SEO strategies.

Our client needs someone with the following skills:
• Bachelor degree in mass communications / marketing or a related field.
• Minimum 3 years of proven working experience in equivalent position.
• Experience in search engine marketing including PPC and SEO and Google Analytics.
• Experience in e-commerce.
• Experience in at least a couple of the key channels for members (consumers) marketing – digital, social, paid, earned, owned media.
• Possess a ‘can do’ attitude - Creative, meticulous and resourceful.
• Well versed in basic Microsoft Application (excel, word, power point).
• Good organizational skills.
• Ability to manage time and multi-tasking individual.
• Digital Marketing Background is an asset.