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Our client is a mobile analytics solution for clients to convert and retain their mobile users. It offers application growth support consulting for total support from strategy planning and development to application. The company provides in-app message to improve conversion rate.
The role of the marketing manager involves working to manage operations, develop business and increase profitability for a company in Singapore or Asia pacific region. To identify, develop and manage client opportunities, ensuring that engagement work products and deliverables are of the highest quality to ensure client satisfaction. Marketing manager will also direct the technical, business, and personnel aspects of marketing engagements and lead projects completion efforts both with existing clients and prospective ones.
We are currently looking for a Marketing Manager to:
A marketing manager job description involves a very high level of responsibility and self-motivation. This job is a senior role and typically, a marketing manager reports directly to a Regional Director. Some of the duties of a marketing manager job include:
Implement Brand Strategies：marketing managers are responsible for building a company’s brand in a specific country or region. They devise advertising and promotional plans and are involved in product positioning and global brand marketing development.
Develop Operational Plans：Agreeing annual budgets and producing a detailed annual business operating plan are tasks a marketing manager may have to deliver as well as monthly, quarterly or annual targets for revenue and profits.
Recruit and Train, Assessment of Staff：marketing managers are expected to recruit and manage staff, including performance monitoring & assessment, and possibly mentoring and training.
Generate Progress Reports：marketing managers continually assess company progress, sales and marketing successes and compile reports to submit to superiors in corporate headquarters. They present reports regarding budgets, sales growth or declines, new business leads and regulatory compliance.
Business Development：To lead the team and make it a self-sustaining entity by generating business from local market. Direct and manage the overall and day-to-day business and technical components of client projects to ensure quality work products, solutions and deliverables. Communicate effectively to manage relationships with clients, maintaining frequent and direct contact with senior level executives.
From Lead generation to Closing Business：Reaching business targets through creation of sales leads, initiation of prospect calls, answering incoming calls from prospective clients and following up on leads and responsible for closing the business opportunity.
Feasibility Study：Anticipates clients’ needs and proposes alternative business solutions. A key part of the role of marketing manager will be to outlines deliverable format, content and appearance of Feasibility Study deliverables; formulate use case, identification of issues, market and user analysis. Presents and explains any assumptions and results in Feasibility Study deliverables in meetings with clients, attends coordination meetings with team to consider and identify impacts to feasibility resulting from changes in development plan.
Our client needs someone with the following skills:
1. General management experience.
2. Excellent networking skills.
3. The ability to recruit staff and monitor performance.
4. Excellent interpersonal skills at all levels, including people-management, leadership and both written and verbal communication skills.
5. Must fully understand the products and services provided by the company.
As a successful marketing manager, you would need to demonstrate strong communication, organizational and negotiation skills. You should be a motivated self-starter with the ability to work with little or no supervision and possess the ability to assemble and manage teams. Presentation, analytical and planning skills are also essential. Above-average people management, customer service and leadership skills are crucial for marketing managers. In addition to these capabilities, marketing managers should be able to do the following:
Management – marketing managers will oversee all aspects of business operations, including recruiting and training staff and maintaining budgets.
Regional expertise – marketing managers must also possess a deep understanding of their country’s local politics to enforce laws and regulations.