Job Description
Our Client and The Role:
Our client, a leading Content Platform, is currently on the search for an AdTech Product Marketing Professional to spearhead the go-to-market advertising solutions in Southeast Asia. The ideal candidate would have had past experience working with adtech products, building them to scale and the ability to closely collaborate with both headquarter product and local market sales teams in dynamic environments.
The Responsibilities:
* Develop and product go-to-market strategy across a range of our client's platform products, including programmatic and Marketing APIs
* Proficiently analyse data to assess market and product opportunities in order to develop a regional growth plan. Set success criteria by product and ensure flawless execution
* Partner with industry partners (e.g. DSPs, API Partner Platforms) to align them towards the growth strategy and ensure the product supports their objectives
* Work closely with sales, agency, and partnership teams to define partnership to grow opportunity in Southeast Asia
The Requirements:
* 4+ years experience working within ad tech/programmatic or API management; BA/BSdegree or above
* Experience in identifying customer needs and developing insights that shape product plans and influence roadmap
* A fast learner with a good sense of judgment, ability to thrive in ambiguity and adjust quickly to change
* Excellent communication, presentation and analytical skills with ability to influence senior stakeholders