Job Description
The Client:
Our client, an International Bank, is recruiting for a Retail & Wealth Banking Analyst to join their Retail Analytics team; who will collaborate with analytics team, digital journey owners and product managers to transform traditional CRM marketing into algorithmic data driven portfolio management on Mobile Banking and other digital platforms.
Responsibilities:
* Champion analytics discussions with partners in Retail banking to grow overall revenue; analysing real-time transactions and customer behaviour patterns.
* Actively participate in country and regional scrums to co-create the foundation of overall segment strategy
* Redesign Digital marketing journeys for consumer banking products by integrating custom segmentation and customer DNA signals from data scientists and the marketing team
* Maximize effectiveness of key digital product touchpoints through DMP modelling, behavioural data tracking and offer optimization through an omni-channel strategy across Mobile and Social media channels
* Check campaign programming, perform UTT testing and case validation.
Qualifications:
* Bold, curious, resilient leader who is adaptable and is able to operate independently in ambiguous situations and fast pace business environment
* Ability to pick up knowledge of banking products and ecosystem within 45 days
* Good experience with Adobe Analytics, site catalyst, DMP.
* Experience in AI/Machine Learning techniques
* Proficient programming skills in SAS, SQL, Python and R
* Good experience working in big data technologies such as Apache Spark, Hive and Hadoop
* Strong communication and good presentation skills to manage both technical and non-technical
Preferred Qualifications:
* Computer Science or Software engineering background.
* Bachelor's Degree in mathematics, statistics or econometrics will be a plus
* Prior experience in Fintech/open banking/financial services analytics will be advantageous
* Extensive hands-on experience in building solutions for large-scale data infrastructure
* Excellent written and verbal communications skills
* Solid organizational skills and ability to manage multiple projects at one time
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep