Job Description
About Our Client And The Role:
Our client is one of the leading global providers of lifting equipment for the construction industry.
Role: Working in an industrial B2B environment, the Marketing Specialist is responsible to provide operational and digital marketing support to the regional organization by maintaining and managing social media channels, liaising with Marketing, Sales and Product development teams, regularly tracking and getting insights into competitors' strategies and staying up-to-date with digital media technologies and latest trends.
The Responsibilities:
* Maintain and manage all relevant social media channels
* Provide continuous content output including PR and social media, short videos
* Manage and coordinate operations and logistics of events, both online and offline, especially ZOOM, EDM
* Integration of customer data collection from marketing activities and support in converting them into high-quality Leads
* Responsible for tracking of marketing trends and align them to the needs of the business in the region
* Communicate with the sales team and optimize the data obtained from various market channels
The Requirements:
* Degree / Diploma in Marketing, Business or relevant fields
* Has between 3-5 years of working experience in marketing for industrial B2B markets (e.g. Heavy Equipment, Construction, etc.) specialized in Digital Media / Marketing or similar role
* Strong communication, collaboration and coordination skills to work with various sales and operation teams across APAC region; Comfortable working in a multi-cultural environment
* Good knowledge of software such as Photoshop, Adobe or other editing software
* Has 2 years of working experience with visual communication methods such as web design
* Experience with media content management
* Demonstrates sense of ownership and pride in own performance and its impact on company's success
* A critical thinker and demonstrates good problem-solving skills
* Able to work independently with minimal onsite guidance and instruction
* Good time-management skills
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.