Company Overview
Our client is an international FMCG producing baby & maternity goods.
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Job Description
We are currently looking for a Assistant Product Manager to:
• Responsible for the creation and execution of marketing and brand strategies and plans that drive achievement of the company’s business objectives, as part of an overall regional marketing strategy.
• Support domestic and export sales department to help them achieve sales and profit objectives.
• Develop marketing plan for specific products and markets, in relation to company business objectives, and sales and profit targets.
• Initiate regional new product development plans and renewal of existing products by working closely with global/regional R&D team.
• Plan and conduct relevant market research; integrate into new product development or other marketing activities.
• Collect and analyze industry, market and competitive data to improve product features for new and/or existing services to ensure market competitiveness and product relevance.
• Analyze marketing data to evaluate product performance and provide recommendation to increase sales and market shares.
• Review and manage products’ life cycle.
• Plan and execute marketing and promotional calendar, including management of A&P budget for such activities.
• Work with sales to ensure good upkeep of stores and displays.
• Ensure maximum exposure and effectiveness of advertising and promotional campaign.
• Develop product literature such as brochures, sales kits, internet website, user guides and promotion mailers to facilitate sales and customer education.
• Develop and maintain a library of creative marketing materials to support domestic and export sales.
Requirements
Our client needs someone with the following skills:
• At least a Diploma or Degree in Business Administration, Marketing or related disciplines.
• Minimum 3 years of marketing experience in brand/product management, preferably from Skincare or Detergent /FMCG industry
• Able to work independently as well as in a team.
• Good interpersonal, communication and presentation skills.
• Passion for brand building.