Job Description
Our Client:
Our client is one of the top leading healthcare manufacturing companies with its Headquarters in Japan. Their Singapore office is looking for a CRM Executive.
The Responsibilities:
The Executive - Customer Relationship Management (CRM) will be responsible for the management and development of the company customer data and technology capability to deliver data and analysis for targeted campaigns. This position will work with Sales & Marketing teams as well as the wider organization on full campaign planning and delivery cycle while ensure CRM campaigns are integrated effectively with the wider brand and loyalty strategy.
* Develop and manage the company's Customer Database, ensuring data completeness, cleanliness and accuracy
* Work (with support of a data-specialist vendor) towards the integration of currently unconnected customer data sets into a single-customer-view Customer Database
* Ensure the correct segmentation of Customer Database for accurate targeted marketing activities
* Build a detailed understanding of the audience segments, taking ownership of enriching the segments with learnings from previous campaigns
* Plan and deliver CRM strategies across the organisation with a view to retain existing customers, increase brand loyalty and expand the company brand. Collaborate with various departments to ensure the efficiency of CRM strategy in every aspect of the business
* Analyse the customer journey from discovery to ownership and identify and highlight gaps and areas of improvement
* Drive new ideas, that will support the over-arching customer 360 strategy, shaping the Customer Engagement Framework that underpins all communications
* Under the leadership of business Managers and with support from the Marketing team, define the Next Best Action for all customer groups and campaigns, ensuring a cohesive, integrated campaign is created
* Continuously contribute to the creation of a supportive team environment in which learning and continuous optimisation is at the core
The Requirements:
* Diploma higher in related fields such as Data Sciences, Marketing, Research or a related field or equivalent education and experience
* 2 years experience working in a CRM / loyalty marketing role
* MUST HAVE Strong experience with CRM tools (Hubspot, Salesforce, SAP, Marketing Cloud), Google Analytics, Marketing automation tools
* Programming and data manipulation skills is a big plus
* Other relevant experience in customer insights and customer experience optimisation
* Strong experience interpreting relational database structures
* Highly numerate with advanced Microsoft Excel skills
* Ability to meet deadlines and outstanding time management skills
* Excellent communication skills with vendors, employees and customers
* Commercial awareness; to understand the target market and possess the ability to identify business requirements for future CRM enhancements
* Logical and analytical with attention to detail
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.